Non-profit privacy advocates Electronic Frontier Foundation (EFF) on Thursday launched an “Encrypt It Already” campaign that urges tech companies including Apple, Google, Meta, and others to implement or increase end-to-end encryption on their platforms. Apple already provides end-to-end encryption for several data categories, as well as additional protection in the form of the optional Advanced Data Protection feature. However, the EFF wants Apple to take encrypted protection further. As for users, the EFF is encouraging them to enable any available end-to-end encryption features in the apps they use. Apple users are encouraged to use Apple’s feedback form to push the company to provide additional end-to-end encryption support.