Krafton India is evaluating player appetite for in-game advertising in Battlegrounds Mobile India (BGMI) after rolling out a detailed in-game survey that probes spending behavior, ad tolerance, and willingness to pay to avoid ads. The survey, reported by Storyboard18, has fuelled speculation about whether ads could become part of BGMI’s future monetization strategy. According to the report , Krafton India has been asking BGMI players about their unknown cash (UC) spending over the past 12 months, gameplay habits, and views on advertising formats such as post-match ads, ads during matchmaking, and ad-linked reward crates. Players are also asked how much they would be willing to pay to play BGMI without ads, with options ranging from under ₹50 ($0.54 USD) to opting out of payments. The depth of the questionnaire suggests Krafton India is assessing how much advertising players will tolerate without impacting engagement.