Bear markets tend to hurt more than bull markets feel good as humans experience losses more intensely than gains, and a 20% drawdown can be emotionally devastating. Let’s explore if selling in a bear market makes sense, and what investors can do instead during these periods of decline. Many also believe that selling will help them avoid the emotional stress of constantly monitoring the market. Very often, the most powerful days of market rebound take place near market bottoms, where pessimism is maximised, and market participation is at a minimum. Market rebounds are not smooth and predictable, and selling everything in a panic can be a costly mistake.