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LinkedIn Says It Has Become a $20 Billion Advertising Giant
['Abdul Wasay']
TechJuice
In the latest period, LinkedIn’s total membership reached approximately 1.3 billion, up from prior estimates of around 1.2 billion, reflecting sustained global demand for professional networking and thought leadership.
Revenue performance also continues to strengthen as LinkedIn increasingly leans into its advertising business and premium solutions.
The platform surpassed $5 billion in quarterly revenue for the first time, driven largely by Marketing Solutions and video ad demand, placing LinkedIn on an annualized run-rate above $20 billion.
Video’s rising prominence mirrors broader social media behavior and gives LinkedIn’s ad business a more diversified creative footing.
This segment reported an impressive $20.6 billion in operating income from $34.1 billion in revenue, boasting a solid 60% operating margin.