High school student athletes in Michigan will now be allowed to earn money from personal branding opportunities under a new policy approved by the Michigan High School Athletic Association. He says most states already allow the NIM deals for high schoolers, so the MHSAA announcement wasn’t exactly a surprise. He’s concerned something like that could happen with Michigan high school sports. '”McDonald notes under the new MHSAA rules, student athletes cannot use their school’s name, logo, mascot, or facilities in promotions, and cannot imply school or MHSAA endorsement. While he does believe some high school athletes in Southwest Michigan could benefit from NIL agreements, McDonald says only time will tell how much the MHSAA rule change really affects high school athletics around Michigan.