So much so that editors at haute couture week in Paris debated whether it’s OK to be posting on social media from the shows at all, for fear of coming across as flippant. “We need beauty precisely when the world feels most frightening,” said Lauren Amos, owner of Atlanta concept store Antidote, and a couture client. Spring 2026 Couture Week, which ran from January 26 to 29, featured 28 houses, instead of the 29 initially announced in the provisional couture schedule (due to the cancellation of Giambattista Valli’s show). “The week offered both beautiful craftsmanship from established haute couture ateliers and a performative aspect of fashion,” fashion curator Thierry-Maxime Loriot says. Saint Laurent Fall 2026 Menswear, Gaurav Gupta Spring 2026 Couture, Armani Privé Spring 2026 Couture (L-R).