There is a growing chasm between how younger Generation Z and older generations save money. The latest research suggests younger savers would prefer their bank to give them perks such as free coffee, rather than a high interest rate on their cash. Over half said everyday perks such as free coffees, food and cashback matter more to them than traditional benefits like interest rates. The savings ladder sees savers holding multiple fixed-rate accounts with different maturity dates, to maximise the return on their money while maintaining regular access to their savings pot. The trend of younger savers preferring perks to cold hard cash may be caused by changing priorities.