West Yorkshire-based Prime Time Plumbing has been named principal partner of Bradford City through Sage’s Behind the Badge competition. The contest, run by accounting software company Sage, recognised small businesses making a difference in their communities. Gary Neville, Sage ambassador, said: "We all know just how much of a role local businesses play in supporting the cities and towns they support on match days across the country. "Congratulations to Prime Time Plumbing on their win, they should be proud of the work they do for their local community in Bradford. Usman Aswat, owner of Prime Time Plumbing, said: "We have always believed that football is the glue that holds our community together.