Dubai, UAE: As Gulfood 2026 concludes, Estonia’s presence has underscored a clear shift in how food quality is being assessed by buyers and partners across the region. Estonian producers at Gulfood demonstrated an approach grounded in modern production discipline paired with deliberately simple formulations that reflect the demands of a new generation of consumers. It reflects the close ties we have developed with the UAE and the shared focus on quality, innovation, and future-ready food systems. Katre Kõvask, CEO at YOOK, reflected on their participation at Gulfood, “Gulfood was our starting point as an international brand. Estonia’s food sector, built on clean raw materials, rigorous standards and process-led innovation, is well positioned to meet this demand.