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MICE tourism yields $41.5mln return as Oman targets high-spending delegates
['Qasim Al Maashani']
Zawya.com - All Regional News
MUSCAT: Oman’s meetings, incentives, conferences and exhibitions (MICE) segment is generating an estimated RO 16 million in economic return, with conference delegates spending three to five times more than the average leisure visitor, according to a tourism-sector presentation.
Logistical facilitation was valued at about RO 8,000, while estimated economic return reached RO 3,314,074.
Another incentive group, Mutika from Italy, brought about 750 participants, with logistical support estimated at RO 9,000 and an economic return of around RO 450,000.
On the conference side, the presentation referenced the Middle East and Africa Council of Ophthalmology conference, with roughly 2,300 participants.
Support and facilitation were estimated at RO 46,000, with an economic return of RO 1,861,894.