That changed when the first Perreh Bi Fest transformed the beach into a scene of cultural parades, music, sports and entrepreneurship – creating a new attraction for Gambian tourism. For small businesses, the event offered a unique opportunity to showcase their products, gain exposure and make money. ‘The Perreh Bi Fest will transform the coastline into a hub of cultural celebration and economic activity,’ she said. Perreh Bi Fest is strengthening domestic tourism while supporting small businesses. This gave consistent platforms for artists and entrepreneurs to connect with visitors and grow the tourism and creative industries.