Melania, which Amazon MGM Studios acquired in a stunning $40 million deal, reaches theaters globally on Friday, Jan. 30. Director Brett Ratner and Melania Trump's agent, Eric Beckman, at the 'Melania' premiere on Jan. 29, 2026. First lady Melania Trump promotes her new documentary at the New York Stock Exchange on Jan. 28, 2026. The venue of Thursday's Melania premiere is no coincidence. Since entering his second term, President Trump has gone to extensive efforts to rebrand the Kennedy Center, replacing the D.C. institution's board of trustees with MAGA loyalists who then voted to make Trump chairman.