By Betsy Klein, Riane Lumer, CNN(CNN) — First lady Melania Trump wants you to know that her new documentary is not a documentary. Trump inked a $40 million deal with Amazon MGM Studios, plus a whopping $35 million marketing budget, according to a source familiar with the matter. He had uncharacteristically skipped two opportunities to take questions from the press earlier in the day, while running characteristically late. Ahead of the VIP arrivals, workers meticulously ran a Swiffer over a black carpet under a lit step-and-repeat bearing Trump’s name: MELANIA, MELANIA, MELANIA. But she was spotted inside the theater, according to the source in the room.