Submissions should not exceed 400 wordsHong Kong aspires to be a world-class higher education hub , attracting talented students and researchers from across the globe. With its international outlook, English-language universities, and strong ties to both the Chinese mainland and the wider world, Hong Kong is well positioned to rival other aspiring education hubs. As Western countries tighten immigration and cut higher education funding, Hong Kong’s appeal is growing. AdvertisementThe Hong Kong PhD Fellowship Scheme (HKPFS) is central to this vision. Yet, for many non-mainland Chinese students, Hong Kong remains a less obvious choice compared to Western destinations – a leap off the beaten track.