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Google’s New World-Building AI Will Make Unity and Unreal Engine Obsolete
['Abdul Wasay']
TechJuice
The tool is being rolled out to U.S. users subscribed to Google’s AI Ultra plan, positioning it as an early-access product rather than a mass-market launch.
Starting today, we’re rolling out access to Project Genie for Google AI Ultra subscribers in the U.S (18+).
World remixingTo create a world, users provide a short description of the environment and optionally define an avatar.
Project Genie first produces a rough visual concept using Google’s image models, then converts that input into a navigable 3D space.
Here is where Project Genie has an edge over Unreal and Unity gaming world-building systems, which need:Asset creation (models, textures, lighting)Scene assemblyPhysics tuningScripting and debuggingLong iteration cyclesProject Genie collapses all of this into one prompt.