The multi-location business-to-business (B2B) sessions also involved over 15 Sarawak tourism partners and aimed to position West Malaysian agents as extended sales partners to drive domestic travel to the state. With Malaysia targeting 43 million visitor arrivals for VM2026, Sarawak views the domestic market as a critical growth pillar supporting the national tourism agenda. Speaking at the sessions, Sarawak Tourism Board Director of Marketing (Asean and Domestic) Gustino Basuan said the initiative focused on building meaningful connections ahead of VM2026. More importantly, this session allows us to exchange ideas and explore practical ways to further strengthen domestic travel to Sarawak,” he said. Sarawak tourism partners presented market-ready products and curated packages tailored for the 2026 domestic travel market, including accommodation, attractions, tours and immersive experiences.