Among those who reacted publicly was Atipak MUA, an Iranian beauty and makeup content creator currently based in Italy. “Honestly, I was truly shocked—I did not expect that kind of post at all,” she told The Media Line. “It also felt less like genuine accountability and more like crisis management, especially since a boycott campaign had already begun,” she remarked. Within hours, a boycott campaign began circulating across Instagram and TikTok, led largely by Iranians in the diaspora and supporters of the protest movement. The Media Line reached out to Huda Kattan’s public relations representatives for comment but did not receive a response.