NFL Won’t Allow Prediction Market Ads During Super BowlPosted on: January 29, 2026, 07:48h. Prediction market companies are reportedly banned from advertising during the Super Bowl. Familiar Betting Names Still Running Super Bowl AdsWhile Kalshi, Polymarket, and friends won’t be running Super Bowl spots, their sportsbook rivals, several of which are in event contracts space, will. The Super Bowl has long been prime time to roll out new ad campaigns and pricing reflects that status. Talk about inflation: A 30-second ad during the first edition of the Super Bowl cost just $37,500.