TL;DR The Electronic Frontier Foundation’s new “Encrypt It Already” campaign pressures Apple, Google, Meta, and others to make strong encryption the default. EFF is giving people tools and templates to publicly demand better privacy from major platforms. The Electronic Frontier Foundation has started a new campaign urging major tech companies to keep their privacy promises and make strong encryption the default for everyone. End-to-end encryption (E2EE) is considered the best way to protect privacy. The EFF offers ready-made messages on its website that people can share on social media to call out the companies involved.