Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. She was dancing her way into a NikeSKIMS campaign and sparking AI chatter for Tourism Authority of Thailand. Don't miss: Gen Z perspectives: SG govt pitches, Coca-Cola's new digital chief & ChatGPT ads1. Why David Beckham's response to CNBC post-family feud was a total winWhen football legend David Beckham sat down for an interview with CNBC this week, he did so under an unusually heavy shadow. Submit your work today and be part of the celebration that honours the campaigns defining the future of content marketing.