Pattaya introduced new rule assigning specific umbrella colours to beach chair operators, saying the move will improve orderliness and create a more attractive seaside view for visitors. Under the new scheme, umbrellas are divided into three colour sets based on location: white-and-blue umbrellas for northern Pattaya beaches, white-and-green umbrellas for central Pattaya beaches, and white-and-purple umbrellas for southern Pattaya beaches. A total of 5,880 umbrellas will be provided to beach chair operators citywide, with the rollout beginning at beaches in northern Pattaya. Photos shared on the mayor’s Facebook page showed rows of white-and-blue umbrellas lining a northern Pattaya beaches. Some urged the Pattaya mayor to introduce a “no beach chair operators” day to return more public space to beachgoers.