This evolution widened the gap between business class and regular economy class, while simultaneously narrowing the gap with first class. Some airlines have opted to remove the cabin class altogether, while others are looking to enhance their current first class products. The new cabin class fits with Airbus' wider "Airspace" vision for enhancing the passenger experience onboard its aircraft through improved cabin designs. From a strategic perspective, the introduction of the new first class cabin has a strong marketing purpose. Airlines will constantly need to convince passengers that their first class cabin is worth the upgrade from business class.