My job is to build that bridge between the paper money in her hand and the safe money on her phone. My job at Lloyds was simple: help customers who were confused, frustrated, or stuck with their money. You’re not just scaling a company; you’re scaling trust. Once, I spent a whole weekend trying to build a simple tool to automate a report. It was like watching a master chef take your simple stew and, with two touches, turn it into a gourmet feast.