This weekend the highly anticipated documentary of the year hits cinemas – or not as the case may be. Available at a bargain $12.99, this is no Dune sand worm or monstrous alien, but a simple, white…well, bucket, with the movie's poster printed on it. According to Box Office Pro's tracking, the documentary will be looking to take around $1 million on its opening weekend, a long way short of its reported budget of $40 million. Subscribe for smart takes on movie buzz and box office Curious how marketing stunts and box-office flops shape film culture? Subscribe By subscribing, you agree to receive newsletter and marketing emails, and accept Valnet’s Terms of Use and Privacy Policy .