For Nigeria, where millions of young people rely on informal income streams, the distinction between legitimate direct selling and fraudulent schemes has become a policy and consumer-protection priority. QNET’s model ensures that Independent Distributors (IDs) earn solely from verified product sales rather than recruitment-based incentives, reinforcing the distinction between legitimate direct selling and illicit schemes. This distinction—earning from products rather than recruitment—is widely recognized by regulators as the primary line separating ethical direct selling from pyramid-style schemes. Beyond product innovation, consumer protection is expected to be a central pillar of QNET’s strategy, amid rising financial fraud in Nigeria. In addition to external advocacy, the company believes ethical direct selling must be enforced from within.