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AI-generated news should carry ‘nutrition’ labels, thinktank says
['Dan Milmo']
The Guardian
AI-generated news should carry “nutrition” labels and tech companies must pay publishers for the content they use, according to a left-of-centre thinktank, amid rising use of the technology as a source for current affairs.
It recommended standardised labels for AI-generated news, showing what information had been used to create those answers, including peer-reviewed studies and articles from professional news organisations.
Google’s AI overviews now reach 2 billion users a month and approximately a quarter of people use AI to get information, according to the Reuters Institute for the Study of Journalism.
IPPR tested four AI tools – ChatGPT, Google AI overviews, Google Gemini and Perplexity – by entering 100 news-related queries into those platforms and analysing more than 2,500 links produced by the AI responses.
The IPPR said questions needed to be asked about how financial relationships between AI companies and news providers shaped answers.