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Economic Survey: Live entertainment sector surpassed Rs 10,000 cr in ’24
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The Indian Express
“International evidence shows that live concerts are high-multiplier, services-intensive activities, generating economic value well beyond ticket sales by supporting tourism, employment and urban services,” it said.
The live entertainment sector has made a strong recovery post-Covid-19, surpassing Rs 10,000 crore in 2024 and extending its impact to tourism and urban services, according to the Economic Survey for 2025-26 released on Thursday.
The “Orange Economy” refers to the segment of the economy driven by creativity, culture and intellectual property.
It includes activities where value is derived mainly from ideas, knowledge, artistic expression and cultural content.
According to the Economic Survey, a significant portion of this economy is the concert sector, which involves large-scale live music and entertainment events, and also includes various associated value chains, such as ticketing, hospitality, travel, logistics, media production, advertising and local services, extending beyond just physical attendance at the events.