After the box office debacle of 2024 film Jigra, which Alia Bhatt co-produced under her banner Eternal Sunshine Productions, the actor has now announced another project as a producer. Titled Don’t Be Shy, the film was unveiled on Friday morning, following a quirky, tongue-in-cheek announcement video that Alia shared on Instagram. The video also features her sister and co-partner in the production house, Shaheen Bhatt. The more-than-two-minute-long clip opens with Alia Bhatt stressing over a call as she is informed that the actor of their film has gone missing. As she hurls abuses into the phone in frustration, she notices a camera following her, quickly becomes civil, and invites the camera into the room.