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Podcast: Cadillac’s Akshaya Sikand reveals the success of revving from the roots of a robust brand
['Anup Oommen', 'The Author', 'Anup Oommen Is The Editor Of Campaign Middle East At Motivate Media Group', 'A Well-Reputed Moderator', 'A Multiple Award-Winning Journalist With More Than Years Of Experience At Some Of The Most Reputable', 'Credible Global News Organisations', 'Including Reuters', 'Cnn', 'Motivate Media Group. As The Editor Of Campaign Middle East', 'Anup Heads Market-Leading Coverage Of Advertising']
Campaign Middle East
But the most interesting work often starts by asking what the badge and the brand means to the people who care.
At the outset, Sikand is asked about the strategy behind the ‘Let’s Take the Cadillac’ campaign and how it ladders up to long-term positioning.
Before the conversation concludes, Sikand also shares a parting message about marketing increasingly having a seat at the table in commercial strategy.
“I’m so optimistic for 2026 because I feel we’ve reached a tipping point where marketing is directly involved in commercial strategy.
So, my message to the marketers in the industry is: ‘Let’s add value to those conversations and make the most of that seat at the table to drive commercial strategy.