The film released in theatres on December 5 but continued to be watched till January before its Netflix premiere. Monika Shergill, VP of Content, Netflix India, said “Dhurandhar” has become a true pop-culture moment, a blockbuster that has captured audience imagination and conversation at scale. “In many ways, we opted for almost an OTT style binge watch chapter style format for the film which resonated with audiences worldwide. “Its record-breaking box office run marks a proud moment for Indian cinema, and with its Netflix release, the film is set to reach and resonate with audiences worldwide,” he said. The film was not only a box office hit but also created several viral moments on social media through its songs, Ranveer Singh’s hair flip and Akshaye Khanna’s effortless dance.