This would place significant pressure on rivals, particularly LG Display, which remains heavily reliant on third-party TV brands to sell its OLED panels. “One of BOE’s key advantages is that it already manufactures panels for TP Vision products,” said one industry insider. Sony–TCL Deal Sends Shockwaves Through Premium TV MarketThe Sony–TCL partnership has already sent shockwaves through the premium TV market. Currently retailers are grappling with shrinking margins and softer demand, while premium brands are under pressure to deliver innovation without escalating costs. In Australia, however, the Philips TV presence remains fragmented.