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BART cuts deal with Uber—without approval of the elected board
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BART management, without first getting board approval, has entered into a deal with Uber that will allow riders to use the BART app to book Uber rides at the station.
Management presented the agreement to the BART Board Dec. 4, but only as an “information item.”BART is undermining its own mission through a deal with Uber.
BART photoFrom the agency’s press release:BART is partnering with Uber Transit to fully integrate seamless end-to-end journey planning and payment all within the BART app.
The Uber ride will appear at the top of the BART app, above links to Muni and other forms of public transportation.
BART Board member Edward Wright said the deal wasn’t consistent with BART’s mission.