AdvertisementBusinessConsumer affairsRetail ‘Stop hiding’: Customers demand refunds for ‘scam’ W Cosmetics beauty event Jessica Yun January 30, 2026 — 11:30am Save You have reached your maximum number of saved items. Got it Share A A AFurious customers of Asian beauty retailer W Cosmetics are demanding refunds and complaining to the consumer watchdog after attending a beauty event that promised $100 in freebies but left many walking away empty-handed after queueing for hours. Frustrated attendees of W Cosmetics’ beauty event World of W took to social media to air their grievances about the poorly planned event. Asian beauty products are surging in popularity in Australia, driven by social media, affordable prices and the trendy ingredients of K-beauty. Across January 22 to 25, thousands of people attended the W Cosmetics event.