Work has just begun on a landmark study to understand why Australian drivers are deactivating potentially life saving technology in their cars. Up to 60 per of drivers admit they are turning off the Advanced Driver Assistance Systems, which span from blind-spot warnings to full emergency braking, for a variety of reasons. This is a sharp contrast to some other countries, which have reported a 30 per cent reduction in crashes thanks to the widespread introduction of ADAS in new cars. Now IAG, the country’s biggest general insurance company, has partnered with QUT and the iMOVE Co‑operative Research Centre for real-world testing. It has taken 60 drivers of all ages and backgrounds and put them through a series of ADAS driving activities in the safety of the Mount Cotton facility owned by the RACQ.