None
DE
UK bans Coinbase adverts that suggested crypto could ease cost-of-living pressures
['Jamie Young', 'Jamie Is Senior Reporter At Business Matters', 'Bringing Over A Decade Of Experience In Uk Sme Business Reporting.', 'Jamie Holds A Degree In Business Administration', 'Regularly Participates In Industry Conferences', 'Workshops.', 'When Not Reporting On The Latest Business Developments', 'Jamie Is Passionate About Mentoring Up-And-Coming Journalists', 'Entrepreneurs To Inspire The Next Generation Of Business Leaders.']
Business Matters
The UK’s advertising watchdog has banned a series of adverts by Coinbase, ruling that they implied cryptocurrency could help ease cost-of-living pressures and downplayed the risks associated with crypto investing.
The campaign included three poster adverts and a video which portrayed families, businesses and communities struggling amid economic hardship.
The ASA concluded that the adverts breached UK advertising rules and ordered that they must not appear again in their current form.
The ASA has previously taken action against crypto advertising that failed to clearly communicate risk.
The decision underscores the UK regulator’s increasingly tough stance on crypto marketing, particularly where advertising is seen to exploit economic anxiety or blur the line between social commentary and financial advice.