The launch and evolution of AI shopping assistants serve as the ideal example of what’s happening more broadly with artificially intelligent chat tools at the moment. 90% of people surveyed said they had faith in the accuracy of results provided by AI tools. Exploring the Agentic AngleAside from search engine-like research and subsequent on-site purchases, another aspect of AI shopping assistants, which is perhaps even more impactful, is agentic commerce. With goods worth $850 billion returned to merchants last year, this latter benefit could further catalyze the adoption of AI shopping assistants. Where Mainstream AI Shopping Assistants are HeadedThe main takeaway is that AI will continue its march to dominance in e-commerce, and that this journey will have multiple routes and outcomes.