High jewellery presentations kicked off the jewellery sector’s annual events this week in Paris, showing how some of the biggest European houses aim to serve their top clients with one-of-a-kind pieces that only the world’s wealthiest can afford. ADVERTISEMENTTaking the long view, historic Place Vendôme jewellers Boucheron and Chaumet emphasized their heritage, with contemporary interpretations of house classics. (Courtesy of Boucheron)Even if this translates to higher price tags for shoppers, jewellery sales are in a way benefitting from the record-high precious metal prices, says Bernstein analyst Luca Solca. “On the one hand, the rich are getting richer and wanting higher and higher products and high jewellery is there for them,” he said. Jewellery brands are angling to tap into that increase.