Me+Em Hasn’t Raised the Price of Its Hero Product for 17 Years. Here’s How.

Then there’s the curious case of Me+Em’s Palazzo trousers. The London-based brand’s signature wide-legged bottoms retail for £59 ($99), the same price as when they were introduced nearly two decades ago. At the same time, Me+Em is able to maintain its competitive prices by adjusting for higher costs elsewhere in its business model. The vast majority of Me+Em’s product variety — 80 percent — is composed of hero items such as its Palazzo pants and adaptations of best-sellers in new colourways or fabrics. The idea is that new pieces, which make up 20 percent of Me+Em’s product catalogue, are designed to go with evergreen styles that a customer may have had in her closet for years.