The growing advocacy and political support for Pieter Groenewald and the Freedom Front Plus (FF+) among black users on social media platforms has been characterised by some as a financially orchestrated initiative. They allege it involves the deployment of artificial intelligence by those opposed to the ANC and black political parties more broadly. A younger generation of black people have aligned themselves with Groenewald and express strong confidence in him, despite accusations of complicity with a white-focused political agenda. However, the recent surge in support for Groenewald and the FF+ extends far beyond concerns related to correctional services and immigration. These developments constitute a critical reflection on black political parties and underscore the extent to which they are disconnected from the interests and lived experiences of their purported constituencies.