A new generation of designers is embracing pattern, color and ornament at altitude, with chintz leading the mountain-maximalist charge refreshingly off-piste. Pattern is once again making a stylish ascent, with alpine chintz adding texture and personality to the chaletcore world that once relied on neutrality as the default expression of coziness. The result feels like stepping into an imagined alpine world, where storytelling through pattern and palette is given free rein. Hôtel Saint-Georges @StefanGiftthalerThat same eclectic, expressive sensibility carries downhill to Megève, where Hôtel Saint-Georges has recently been reimagined as a technicolor counterpoint to the town’s traditional chalet vernacular. Hôtel Saint-Georges @StefanGiftthalerFor a more intimate, deeply rooted expression of this decorative shift, look to Berghoferin Fine Hotel & Hideaway in South Tyrol.