The summit centered on industrial upgrading and marketing innovation in the context of globalization, addressing the opportunities and structural challenges shaping the next phase of global growth. Jiani Luo, a global marketing expert and representative of the new generation of international brand strategy professionals, was invited to the summit and delivered an independent keynote address focused on how generative AI is reshaping global brand expansion and marketing strategy. In her keynote, Luo examined the structural transformation of global marketing in the generative AI era, noting that as generative AI increasingly functions as a primary information gateway and early-stage decision-making intermediary, the foundation of global brand competition is undergoing a fundamental shift. She further observed that as content production and media execution capabilities become increasingly standardized through automation, structural capabilities will become the primary source of long-term competitive advantage. Luo’s keynote prompted extensive discussion among summit participants on the future of global marketing, the evolution of marketing organizations, and the construction of long-term brand value in an AI-mediated environment, offering strategic perspective for companies navigating international expansion.