COURTESY FENDIFENDI CONTINUES its shift towards culturally fluent muses, tapping British singer Sienna Spiro for its latest Way Bag campaign. Within this framework, the Fendi Way Bag becomes a symbol of presence and quiet confidence, capturing moments of vulnerability and strength that typically remain unseen. Directed by Ganna Bogdan and photographed by Ganna Bogdan alongside Emma Drew Berson. And if you’re not familiar with Spiro, you may have heard her viral track “Die On The Hill”. The UK-born singer-songwriter Sienna Spiro is known for her stunning vocals and stripped-back, confessional songwriting.