The California wine industry is closer to balancing supply and demand while still needing to adjust to changing consumer behaviors and global market pressures. That was the key message experts unpacked Wednesday before hundreds of industry professionals at the Unified Wine & Grape Symposium in Sacramento. Liz Thach, Ph.D., CEO of Wine Market Council, speaks at a news conference at the Unified Wine & Grape Symposium in Sacramento on Wednesday, Jan. 28, 2026. (Jeff Quackenbush / North Bay Business Journal)Jeff Bitter, president of Allied Grape Growers, speaks at a news conference at the Unified Wine & Grape Symposium in Sacramento on Wednesday, Jan. 28, 2026. (Jeff Quackenbush / North Bay Business Journal)Steve Fredricks, president of Turrentine Brokerage, speaks at a news conference at the Unified Wine & Grape Symposium in Sacramento on Wednesday, Jan. 28, 2026.