Growth concentrated among higher-performing brandsEcommerce order volume across all sales channels in Canada rose 20 per cent year over year in 2025, Omnisend said in the report released Jan. 20. For the longest time, brands over-emphasized the value of email marketing open rates. “The three most impactful automated messages are welcome messages, product abandonment, and cart abandonment, and it makes sense why. Email marketing providers have templatized messages and automation creation, making them as easy to create as clicking a few buttons — no experience necessary. By collecting first-party data like email and SMS, brands have a direct line to shoppers without the inflated costs.