GoodLife Fitness, Canada’s largest chain of Canadian-owned fitness clubs, has launched a new marketing campaign as it expands its footprint with 14 additional locations in 2026, including two new For Women clubs. Limitless possibilities.”, the campaign features real members and employees, and showcases a range of fitness offerings including weightlifting, functional training, hot yoga, and cycling. The shoot took place at the company’s new 60,000-square-foot Calgary Creekside location and featured a cast of GoodLife members and employees. “This campaign reinforces GoodLife’s position as the most comprehensive and welcoming Canadian fitness brand–built to support every journey, all in one place.”GoodLife’s Canada’s Gym campaign features different forms of fitness offerings, including hot yoga. (CNW Group/GoodLife Fitness)About GoodLife FitnessFounded in London, Ont., in 1979 by David ‘Patch’ Patchell-Evans, GoodLife Fitness has grown to the largest chain of fitness clubs in Canada.