Emma Bridgewater bounces back after great Christmas, Halloween and Black FridayIt's recruiting again - and staff are on overtimeView Image Emma Bridgewater chief executive Iain MartinPottery firm Emma Bridgewater is bouncing back from short-time working and job cuts - after enjoying a buoyant Halloween, Black Friday and Christmas. The Hanley firm endured a turbulent 2024/25 as the potbank adopted a four-day working week and staged a redundancy consultation. ‌Now Emma Bridgewater has started recruiting again - and staff are picking up overtime. It follows Halloween, Black Friday and Christmas sales rising compared to the previous year. “The brand’s appointment of Creative Director Meg Mackintosh (previously at The White Company and Jo Malone) heralds a renewed focus on Emma Bridgewater Ltd’s unique brand position and craftsmanship heritage.