M/I Homes’ Q4 2025 earnings call this week peeled back details on how one of the nation’s top-20 homebuilding enterprises will lean into a contrarian, spec-heavy strategy. As much as 75% of M/I Homes’ sales come from specs. M/I Homes isn’t the only public builder following this blueprint. Cautiously maintaining growth and pacePhillip Creek, Executive Vice President & CFO, said that while a spec-heavy approach is central to M/I Home’s strategy over the quarters ahead, the executive team has increased vigilance and caution. M/I Homes may maintain the same density while adjusting lot sizes to reflect buyer or pricing demand.