Rojas was the first musician recruited to work on the Netflix animated musical KPop Demon Hunters, and he quickly recommended Ejae to co-creator Maggie Kang. KPop Demon Hunters is one of several properties born of the modern K-pop industry to be nominated by the Recording Academy this year. But KPop Demon Hunters is, first and foremost, a musical, and it is more a musical about K-pop than of K-pop. As a result of its many cooks, KPop Demon Hunters has a complex, sometimes contradictory view of what makes a song K-pop. There is a sense in which you could think of KPop Demon Hunters, “APT.” and Katseye as K-pop’s commercial ideal: the promotional system working as intended, moving toward ubiquity and maximum profitability.