After starting out in the underground rap community on SoundCloud alongside his friend and fellow rapper Jonatan Leandoer (Yung Lean), Reichwald rose to prominence in the world of hyperpop, a genre that blends electronic dance music with rap and experimental production. George the Martyr.” And while it may seem ridiculous to compare Reichwald with Novalis, Bladee challenges fans of the Western Canon to rethink what it means to be part of that tradition. Reichwald’s early work featured much of what you’d expect from adolescent, low-budget SoundCloud rap: love, betrayal, drugs, partying, and self-loathing. Bladee’s most recent full-length album, Cold Visions, is stylistically similar to the darker Eversince. To an uninitiated, conservative listener, Bladee’s music will seem to share more in common with the decadence of modern rap than with anything that could be enduring.