Read our Privacy noticeHigh-street pharmacy giants Boots and Superdrug have been accused of misleading customers with “dodgy deals” after an investigation into loyalty pricing at their stores. compared nearly 700 loyalty deals from Boots during a six-month period, and found that 119 (17 per cent) were presented in a way that could mislead. In the same period, it compared 6,000 deals at Superdrug and found similar issues in 162 cases (3 per cent). only made up a small proportion of its thousands of loyalty price promotions. “We welcome the loyalty pricing report from the CMA and the clarification it provides.